Best Beauty Influencers in India | Brandly Global

Best Beauty Influencers in India

In recent years, India’s influencer ecosystem has grown tremendously, with beauty creators leading the charge. Today, influencers are not just promoting brands — they’re shaping beauty standards, sharing personal experiences, and helping consumers make smarter choices. As the beauty market continues to expand, it’s clear that following the best influencers in India can help you discover the right products and stay updated with the latest trends.

At Brandly Global, we recognize the impact these creators have and proudly work to connect brands with some of the most authentic and influential beauty voices in the country. In this blog, we'll introduce you to the best beauty influencers in India that every beauty enthusiast should know.

Why Influencers Are Redefining Beauty Standards in India

The era when Bollywood celebrities reigned as the sole beauty icons is now behind us. Today, beauty influencers have carved a niche of their own.

With relatable content, authentic product reviews, and real-life beauty journeys, influencers bridge the gap between brands and everyday consumers. They have helped normalize diverse skin tones, championed minimalist makeup, and popularized skincare-first approaches.

In short, the best influencers in India are not just setting trends — they're rewriting the rules of beauty.

What Makes an Influencer the Best?

When selecting the best beauty influencers in India, it’s important to look beyond follower counts. Here are the key traits that define a top influencer:

  • High Engagement: Real conversations and strong community bonds matter more than large numbers.

  • Authentic Content: Audiences trust creators who share honest opinions and showcase genuine experiences.

  • Niche Expertise: Specializing in makeup, skincare, or haircare helps establish authority.

  • Quality Collaborations: Working with credible beauty brands enhances an influencer’s reputation and reach.

The creators listed below embody these qualities and continue to inspire millions.

Best Beauty Influencers in India to Follow

Check out this curated list of India’s leading beauty influencers who are making a big impact:

1. Shreya Jain

Known for her detailed makeup tutorials and honest product reviews, Shreya Jain has been a go-to beauty expert for years. Her strong YouTube presence makes makeup easy to understand for both beginners and pros.

2. Malvika Sitlani Aryan

Malvika combines her love for luxury beauty with accessible tutorials, making her a favorite among young Indian women. Her combination of glamour and authenticity has earned her a dedicated following.

3. Jovita George

A strong advocate for embracing natural beauty, Jovita challenges traditional beauty norms in India. She advocates for minimalism and self-acceptance through her authentic, refreshing content.

4. Mridul Sharma

With a mix of lifestyle and beauty vlogging, Mridul Sharma shares practical skincare routines and everyday makeup looks that resonate with a wide audience.

5. Ankita Chaturvedi (Corallista)

Ankita, one of the pioneers of beauty blogging in India, made a smooth transition into influencing. Her detailed product reviews and tutorial series provide valuable insights for beauty enthusiasts.

6. Debasree Banerjee

Debasree stands out in the Indian beauty community by blending her bold, vibrant makeup artistry with expert skincare knowledge, offering a unique mix of creativity and education.

7. Komal Pandey

Though primarily a fashion influencer, Komal’s innovative beauty content — from makeup transformations to skincare routines — is equally influential.

8. Roshni Bhatia

Roshni showcases a blend of luxury and affordable beauty products, making high-end brands more relatable for her followers without losing sight of budget-friendly options.

9. Aashna Shroff

Aashna’s aesthetic is clean, minimalist, and luxe. She frequently shares skincare favorites, clean beauty products, and effortless makeup routines that inspire her audience.

10. Sejal Kumar

An all-rounder in the influencer world, Sejal’s beauty content feels genuine and accessible. She often shares quick makeup looks, self-care tips, and skincare favorites.

How to Choose the Right Beauty Influencer for You

Choosing the right influencer depends on your personal beauty needs.
Here are a few tips:

  • Identify Your Interests: Are you looking for affordable skincare hacks, luxury makeup tutorials, or natural beauty tips?

  • Analyze Engagement: Look for influencers who interact with their audience and provide real feedback, not just polished ads.

  • Focus on Authenticity: Trust creators who share honest experiences, including product hits and misses.

By following influencers who align with your beauty goals, you'll enjoy more relevant recommendations and a better overall experience.

Rising Stars: Emerging Beauty Influencers to Watch

While the established names continue to dominate, several new beauty influencers are making their mark:

  • Ritika Amru: Renowned for sharing authentic skincare experiences and recommending affordable products.

  • Simmy Goraya: A fast-rising name focusing on skincare education and minimalistic beauty.

These emerging voices are driving exciting new conversations in the Indian beauty space.

How Brandly Global Connects Brands with the Best Influencers in India

At Brandly Global, we specialize in connecting brands with trusted beauty creators across India. Our platform ensures that brands find the right influencers who match their ethos, target audience, and marketing goals.

Whether you're looking to launch a new skincare line or promote a makeup product, partnering with the best influencers in India through Brandly Global helps ensure authenticity, higher engagement, and better ROI.

Through strategic campaigns and data-driven matchmaking, we make influencer marketing simpler and more impactful.

Conclusion

Following the best influencers in India gives beauty lovers access to authentic reviews, new trends, and helpful beauty tips. Each influencer brings a unique perspective, and finding the right ones for your needs can transform your beauty journey.

Whether you're looking for bold makeup looks, everyday skincare tips, or luxury beauty recommendations, there’s a creator out there for you.

Interested in working with India's leading beauty influencers?
Reach out to Brandly Global today and elevate your brand through genuine collaborations.

Read More:- Effective B2B Influencer Advertising Companies and Strategies

Location: India

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