Top Beauty Influencers in India Leading Influencer Trends

Top Beauty Influencers in India Leading Influencer Trends

In recent years, the Indian beauty industry has seen a remarkable transformation. The growth of social media platforms like Instagram, YouTube, and TikTok has given rise to a new generation of content creators—beauty influencers—who are shaping trends and guiding consumer choices. From makeup tutorials to skincare advice, these influencers have become trusted voices for millions of users across India.

Partnering with these top beauty influencers can also help brands gain visibility, credibility, and engagement. Platforms like Brandly Global provide brands with strategic opportunities to collaborate with leading influencers and stay ahead in the competitive beauty market.

Criteria for Selecting Top Beauty Influencers

Before diving into the list, it’s essential to understand what makes an influencer stand out:

  • Engagement Metrics: Beyond the number of followers, high engagement rates—likes, comments, and shares—reflect an influencer's connection with their audience.

  • Content Quality: Creativity, consistency, and authenticity in their content are crucial for maintaining audience trust.

  • Audience Demographics: Influencers whose audience aligns with a brand’s target market deliver better results.

  • Brand Collaborations: Previous successful partnerships indicate reliability and professional conduct.

For brands looking to maximize impact, check out Brandly Global's Influencer Marketing Services.

Top Beauty Influencers in India (2025 Edition)

Here’s a curated list of top beauty influencers in India who are leading trends and shaping the beauty landscape:

1. Mrunal Panchal (@mrunu)

  • Overview: Mrunal is a beauty and lifestyle content creator with a strong social media following.

  • Content Style: She shares relatable tutorials, product reviews, and skincare routines that resonate with her audience.

  • Impact: Her recommendations often influence new beauty product launches.

  • Instagram: Mrunal Panchal

2. Komal Pandey (@komalpandeyofficial)

  • Overview: Known for her creative styling, Komal blends fashion with beauty effortlessly.

  • Content Style: Makeup tutorials, fashion hauls, and innovative styling tips make her content engaging.

  • Impact: She sets trends in both the beauty and fashion spaces.

  • Instagram: Komal Pandey 

3. Rida Tharana (@rida.tharanaa)

  • Overview: An emerging influencer gaining popularity for her authentic approach.

  • Content Style: Makeup tutorials, skincare advice, and honest product reviews.

  • Impact: Recognized for genuine and relatable content.

  • Instagram: Rida Tharana 

4. Aashna Malanii (@aashnamalanii)

  • Overview: A trusted voice in the cosmetics industry with a significant online presence.

  • Content Style: Detailed product reviews, makeup tutorials, and beauty tips.

  • Impact: Known for credibility and depth in her content.

  • Instagram: Aashna Malanii 

5. Neetu L Bisht (@iam_neetubisht_)

  • Overview: Influencer from Delhi covering beauty, fashion, and lifestyle.

  • Content Style: Skincare routines, makeup tutorials, and styling advice.

  • Impact: She plays a key role in shaping beauty and fashion trends in her region.

  • Instagram: Neetu L Bisht

Emerging Beauty Influencers to Watch

While established influencers dominate the scene, new faces are rising fast:

  • Soumya Daundkar: Combines dance with beauty content, creating a unique niche.

  • Radhika Bangia: Delivers a mix of lifestyle and beauty tips for young audiences.

  • Yashi Tank: Focuses on skincare and wellness advice with relatable tutorials.

How Beauty Influencers Are Shaping Trends

Beauty influencers play a pivotal role in shaping consumer behavior:

  • Product Discovery: They introduce audiences to new products, making brands more visible.

  • Trend Setting: Tutorials, reviews, and style recommendations often dictate current beauty trends.

  • Consumer Behavior: Followers rely on their recommendations for purchase decisions and brand loyalty.

Collaborating with Beauty Influencers: Best Practices

Brands seeking successful influencer partnerships should focus on:

  • Authenticity: Choose influencers whose values align with your brand to maintain credibility.

  • Engagement: Prioritize influencers with high engagement over just follower count.

  • Campaign Goals: Define clear objectives for each collaboration, whether awareness, conversions, or brand loyalty.

Conclusion

The landscape of beauty influencer marketing in India is evolving rapidly. With social media platforms expanding, influencers are becoming indispensable partners for brands looking to connect with consumers authentically. By collaborating with top beauty influencers in India, brands can stay ahead of trends, enhance their reach, and build lasting customer trust.

If you’re looking to leverage influencer marketing for your brand, consider partnering with Brandly Global to access the best influencer talent in the country.

FAQs

Q1. Who are the top beauty influencers in India in 2025?
A1. Some of the leading beauty influencers in India include Mrunal Panchal, Komal Pandey, Rida Tharana, Aashna Malanii, and Neetu L Bisht. They are known for their tutorials, product reviews, and trend-setting content.

Q2. How do beauty influencers impact consumer choices in India?
A2. Beauty influencers introduce new products, demonstrate usage, and share honest reviews, which helps consumers make informed decisions and follow current trends.

Q3. Can brands collaborate with beauty influencers in India?
A3. Yes. Brands can partner with influencers to increase visibility, drive engagement, and promote products authentically. Platforms like Brandly Global connect brands with top beauty influencers in India.

Location: India

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